Designing an ad is just one side of the communication realm. Where, when and how the ad is placed is a pivotal component in building brand equity. Equation Media masters this process and can offer the opportunity to connect with the intended audience and maximize ROI.


Who we are

Equation Media is an industry veteran that brings a fresh perspective to the MENA region’s media planning and buying industry. Launched in the mid-90s as the media division of AGA ADK, the agency has grown into a fully-fledged media body that now operates as a stand-alone agency within THE NETWORK Communication Group. It was rebranded and restructured in 2012 and is now home to a team of over 30 highly qualified media specialists in offices in the UAE, Jordan, Lebanon, Egypt and Saudi Arabia.


At Equation Media, we believe that People, Prices and Planning are essential to delivering the best solution to our clients’ advertising needs. Our team works diligently with some of the region’s leading media owners to make sure that we get the optimal ad space at the most competitive price.



Equation Media’s vision is simple: to deliver a specialised and targeted approach to planning and buying ad space with our clients’ highest level of exposure in mind.


We pride ourselves on having a proven track record of delivering custom-made buying strategy and media solutions, advanced research methodology and superior digital media offering – all essential in bringing ideas to life and connecting with people.


Our strength comes from our success in grouping under Equation Media top caliber people from the media industry that also shares the same mentality and strive for brilliance. 

Innovative strategic planning solutions

Our strength comes from our success in grouping under Equation Media top caliber people from the media industry that also shares the same mentality and strive for brilliance.

Out of the box Media Buying approach

Media Buying is all about identifying the optimum media and securing it at the best price possible. But the key factor we firmly apply is "Buying the plan rather than planning the buy".

Advanced research solutions

All of strategies and recommendations are fueled by numbers and data. We rely on technology (TGI, Statex, IPSOS…) and ensure quality analysis for understanding consumer behavior, monitoring media selection, and tracking results.

Superior digital offering

We are at the forefront of digital developments and part of our service is to deliver excellent social media, display, video, search and mobile advertising.


Equation Media boasts a team from diverse cultural backgrounds who understand the Middle East and African market and its varying needs.


Suhail Kambriss - Chief Operating Officer

Our Chief Operating Officer who is taking the lead on Equation Media in the region, Suhail started his media career back in 1998 at D’Arcy ... Read more

Grace Sahyoun - General Manager (Beirut, Lebanon)

Grace is our General Manager for Equation Media Beirut, she was appointed in 2014, prior to that Grace was Media Director at AGA/ADK reporting ... Read more

Kamel Darazi - Branch Manager (Jeddah, KSA)

Kamel is our Jeddah branch manager, we love his energy and his positivity, Kamel started his career in 2007, where he joined Mindshare Saudi ... Read more

Joy Sahyoun - Media Director

Over 6 years experience with diverse clients such as Ajinomoto, Commercial Bank of Dubai, Ilyas & Mustafa Galadari Group, Dunlop, Casio, ... Read more

Hesham Beltagy - Director of Strategy

An entrepreneurial strategist, fostering creativity, vision and hard work. These qualities of Mr. Hesham Beltagy, helped him build two companies ... Read more

Serge Sarrouf - Digital Media Manager

Serge was born in Beirut in 1984, he is an NDU graduate in Advertising & Marketing.
Four years ago, he decided to enter the digital ... Read more

Abdul Rahman Khan - Research Manager

Abdul's career in the media started in 2003 as an EPG programmer in ARY Digital Network.
He then decided to acquire a position that ... Read more

Vasu Nambiar - Media Manager (Buying)

Vasu considers Media as a rewarding and a challenging career specifically that he has been with the group since 1998.
He had a fruitful ... Read more

Ali Zubai - Senior Media Executive

Ali have been working in the media industry in Saudi since 2004.? He started his career at MEC as a Media Executive, then moved to Brand Code as ... Read more

Tarek Imad - Senior Media Executive

Tarek will be joining Equation Media as our new Senior Media executive, Tarek graduated from the Lebanese American ... Read more

Bassem Kamal - Senior Media Executive

Bassem graduated with a Masters degree in Business with a major focus on Strategic planning, plus a Business and a Marketing ... Read more

Stephanie Hleihel - Digital Media Executive

Stephanie graduated from Notre Dame University-Louaize, with a bachelor’s degree in Advertising and Marketing in 2013.

She has ... Read more

Rasha Fawaz - Media Executive

Rasha was born and raised in Lebanon, graduated with a marketing communication degree from the American University of Beirut, a month later she ... Read more

Didier Vautier - Media Executive

Didier is a French young gentleman, born on mid February 1993.  He is a Business and Management graduate from USJ. Didier worked in ... Read more

Lorraine Chua - Media Coordinator

Lorraine, our media coordinator, started her career in Business Process Outsourcing in 2004 having a wide array of background in Customer ... Read more


Equation Media has offices covering the Middle East and African region. Our portfolio features companies in the automotive, electronics, fashion, fast-moving consumer goods (FMCG), financial services and pharmaceuticals brands. 




Write to us in case of any question about the service. We're happy to help you! We will get back to you within 24 hours from Sunday to Thursday.


Dubai – Head Office

Office 1001, Fortune Executive Tower,
Cluster T, Jumeirah Lakes Towers
PO Box 50105, Dubai, UAE
T: +971 4 4537711; F: +971 4 4343534
E: info@equation-media.com



1st Floor, Freeway Center, Sin El Fil
T:  +961 1 496280
E: info@equation-media.com


Al Madina Al Munawara St.
E: info@equation-media.com


5, Othman Bin Affan Street
Gazeeret El Arab, Mohandessin
E: info@equation-media.com


1st Floor,
Villa 69, Zumarat As Salihin Street,
Al Rawda District,
P.O Box 13947, Jeddah 21414,
T:  +966 12 6062207
E: info@equation-media.com


Olaya Street
Riyadh 11372
Kingdom of Saudi Arabia
E: info@equation-media.com




Below are some of our past and recent projects. 


Quod Erat Demonstrandum (QED)

QED is the syndicated research arm of Equation Media.
Launched to service Equation Media clients, TNCG companies, and other agencies and clients.

Capitalizing on a wide array of syndicated and proprietary tools, QED proficient media research experts offer:

  • Viewership, Listenership, and Readership Analysis
  • Online Monitoring & Analysis
  • Online listening
  • Media Planning Optimization
  • Consumer behavior analysis
  • Brand Analysis
  • Ad spends monitoring reports
  • Competitive Presentations
  • PR Monitoring & Analysis
  • Social Media Monitoring & Analysis
  • Ad Hoc Research projects; quick-and-dirty, dipsticks, etc.

Traditional Media Tools


Syndicated Media Research tool for audience measurement and Media Planning


Media Monitoring software in terms of Brands Expenditure, Ad alerts and Ad views


TGI studies consumers: who they are, why they behave and make choices the way they do and how best to reach them

Digital Media Tools

Effective measure

Media Measurement, Planning, Optimization and Leading Provider Of Digital Audience


Premium online monitoring using various criteria to better understand the client’s position among the competition

Social Bakers

Deep Data Analytics For Thousands of Brands & Competitive Insights Across Multiple social Networks


Listening tool to increase awareness of what’s being posted on online media, brand pages and popular social networks

Double click

Measure when your campaigns are seen, how customers respond, and what they do as a result ; all in one integrated platform

Proprietary Tools


Finding the bottle-neck using QED proprietary tools to assess the marketing and media investments


The experiential planning model is a total touch point analysis from mass media to non mass; it is a tool to understand purchase decision making process of consumers for particular category/product, based on a survey


The gross experiential value (GEV-simulator) is a tool that leads to optimum media mix / budget allocation to achieve KPI; raise purchase intention, or awareness, etc


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If you are interested to join our team, please send your CV to


+971 4 4537711